The essence of coaching is raising awareness and responsibility to unlock potential and maximize performance. Awareness is created through broadening perspectives and improving the focus of attention, which increases interest, insight, and learning. Responsibility is generated by offering choice and setting up accountability, which increases confidence, self-motivation, and commitment. Awareness and responsibility are both states of mind, and the mind is key to high performance.
Knowledge and experience are important for performance but neither is as important as mindset, which is the level at which performance coaching works. Coaching lifts the focus of attention on strengths, successes, and future possibilities. It leaves behind mistakes and failures and removes judgment, blame, and limiting beliefs.